Built by people who know the work.
Our mission is to help teams use AI in ways that feel clear, practical, and useful: less repetitive work, fewer avoidable costs, and better tools that are easy to use every day.
The founders
Alexander Adamyan
Software founder with deep experience in JavaScript teams, business automation, and customer systems. Alexander co-founded Simply Technologies, helped start a JavaScript conference, built RetentionForce, and brings the technical depth to turn practical automation ideas into reliable systems.
Alexander on LinkedIn
Sedrak Hovhannisyan
General Manager and operations/business leader with 13+ years across education, industrial, tech, and SaaS. Sedrak brings a hands-on understanding of how companies and employees actually work, helping identify the pain points where AI becomes a real asset.
Sedrak on LinkedIn
What we hold to
- Start with the work
- We understand the process before choosing the technology.
- Make it usable
- A product earns its place when a team can use it on a normal working day.
- Stay involved
- We maintain and improve what we build as the business changes. It should be a system your team relies on every week, not a one-time demo.
Have a workflow in mind?
Tell us what your team does by hand every week. We reply within one business day.